Ad agencies and film production companies move quickly. Licensing the right song or instrumental directly from rightsholders can be a challenge, and working with experienced music supervisors and music licensing companies can be an advantage.
Do these 5 things to avoid common sync licensing mistakes:
- Clearing sync and master rights. There are 2 sets of clearances required for any music track. A sync license clears the composition (imagine the composition as sheet music sitting on a piano), and a master license clears the actual recording of the composition. Music publishers and music licensing companies can walk you through the process, most artists cannot. Source By : https://www.scoutmusic.tv/blog/music-licensing-companies-help-you-avoid-5-common-mistakes
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