It is possible to have your music utilized on the soundtracks of films, television shows, commercials, and video games through the use of sync licensing. The fundamental question is, how does it actually work? What are the best sync licensing companies? What about securing a lucrative sync deal for any musician? Defining what sync licencing is and what it isn't is the first step.
All the music that is used to support any kind of visual content is covered under sync licensing (sometimes known as "synchronization licensing"). When a song is used, sync licenses are required from both the recording owner and the composition owner, and they are often paid as a one-time up-front cost. Songs earn a performance royalty (payable to songwriters/publishers) in addition to the upfront fee when the program containing their song is broadcast or streamed.
How does sync licensing work?
It is possible to cultivate a sense of community and even brand loyalty by aligning yourself with a specific product, business, or philosophy. If you're concerned about the environment, working for an eco-friendly company can be a good way to get your music heard by people who share your beliefs. Your music could be heard by a whole new audience that would have otherwise gone unheard - often in completely new places throughout the world - as a result of this exposure.
With the use of sync placements, the number of individuals who follow and subscribe to your music will increase. Your sync placements are a great way to get new fans interested in your music, and they're more likely to stick around if they take the time to learn about you.
What is the licensing process for syncing music?
In terms of syncing, it all begins with "briefs" from Music Supervisors being delivered to Music Publishers by Music Supervisors. It's likely that the information in this memo will be useful for something they're working on right now. Publishers will next search through their roster of artists and present any song they believe will meet the needs of the brief. It's also worth noting that each sync license will be charged a one-time fee.
Sync licensing allows a business to use a specific piece of music in its content. On a case-by-case basis, the fee can be as high as $10,000 or more for a single placement.
This is where everything gets better. Every single time the commercial is shown on television, in addition to the predetermined fee, the network will also collect and pay out music royalties. To put it another way, the right music licensing site sync could pay dividends for years to come!
But is it just for major performers with large fan bases?
Musicians of all genres can benefit from synchronization! Musicians of all levels can take advantage of this fantastic opportunity to raise money to support their careers. Songs can be nominated as long as the music fits the film. Many of the newest prominent players in the synchronized music market can be found on platforms like TikTok and YouTube. Their platform is legitimate, but they've begun to function as pseudo-A&R services, discovering young singers who already use their network and trying to 'break' them through marketing.
How can you get your music synchronized?
We can now go on to the next phase after learning about sync and why it is so important for artists. But, of course, you'd like to understand how to secure a lucrative contract. Your music should be "sync ready" to start with. To put it another way, this is how you go about it.
As a first step, music that is to be used in a syncing context must meet two licensing requirements: The master copyright & the publishing copyright. These licenses protect the sound recording of a song and the authorship of the song.
Who is compensated?
A synchronisation licence pays a royalty to the composition's copyright holder (owner) (song). Typically, this is the composer or their publisher. However, rights are sometimes sold. If synchronisation rights are sold, a song may be owned by someone other than the original composer or publisher. As a result, before requesting synchronisation, it is critical to identify the current copyright holders. When you employ us for Custom Licensing, we do research and identify the current copyright holders on your behalf.
0 Comments